Just like every platform, ads can be expensive or affordable depending on how well the overall strategy is executed. Right now, YouTube’s CPM’s represent value as compared to Facebook and Google, so if you produce the right content and have a high converting post click experience you’ll benefit from better performing campaigns.

YouTube Video ads work very similar to Google Ads as a platform with the main difference being the style of ad that works best on each platform. User generated Content (UGC) ads are the primary driver of results on YouTube Video and the more native the ad, the better. On Facebook, motion graphics and image ads as well as UGC can all have a place in a funnel and they all work depending on the brand. 

If you have a YouTube video agency like us that can produce high volumes of content for your campaigns then absolutely! One common thing that advertisers find tricky with YouTube video is the speed at which creatives fatigue. This means you need a steady flow of fresh creative to make it work consistently

YouTube Video ads are fast becoming a suitable platform for any business as the platform matures quickly. As with any platform, if you can provide value and capture attention, you will win on YouTube. 

We highly suggest a landing page specifically for YouTube video ads traffic that is lightning fast in terms of load speed (under 2 secs) as this audiences attention span is very short. We’ve seen great success with adding trust badges such as “As seen on YouTube” to our YouTube landing pages to make YouTube audiences feel at home when they hit the landing page.